Custom Labeling, Packaging & Branding Solutions for Knitwear Brands

Why Branding Matters in Custom Knitwear

Brand identity is created through visual and physical elements that accompany the garment:

• Brand logos

• Labels

• Hangtags

• Packaging

• Barcodes

• Care instructions

• Retail folding

• Gift presentation

Brands must deliver a consistent visual signature across all products.
OEM/ODM factories help brands:

• build premium presentation

• enhance perceived value

• streamline logistics

• improve customer experience

• support large-scale retail operations

Branding is especially important for:

• fashion designers

• corporate uniforms

• school uniforms

• boutique brands

• influencer apparel lines

• premium gifting programs

Types of Labeling for Knitwear

Labeling communicates brand identity, fiber content, and washing instructions while meeting global compliance standards.

Brand Woven Labels

The most common and premium option.

Types:

• Damask woven

• Satin woven

• High-density woven

• Jacquard logo labels

Advantages:

• Durable

• Clean appearance

• Professional finish

Used on necklines, side seams, plackets, or hems.

Printed Heat-Transfer Labels

Ideal for seamless or sensitive garments.

Benefits:

• No scratching

• Lightweight

• Suitable for sportswear or loungewear

Applications:

• WHOLEGARMENT knitwear

• Fine-gauge viscose knits

• Baby knitwear

Care & Content Labels

Required by international laws.
Labels must include:

• fiber content

• washing instructions

• country of origin

• size

• care symbols (ISO or ASTM)

Factories help ensure regulatory compliance for:

• EU market

• UK market

• US FTC labeling laws

• Japan and Korea labeling standards

RFID / QR Code Labels

Used for:

• inventory management

• anti-counterfeit systems

• store back-end integration

• e-commerce scanning

• product data access

High-end brands increasingly request woven labels with embedded RFID chips.

Logo & Branding Applications for Knitwear

A logo can be applied through multiple techniques, depending on material, cost, and brand identity.

Embroidery Logos

A classic method for knitwear.

Best for:

• cardigans

• uniforms

• workwear

• school sweaters

• premium branded pullovers

Pros:

• durable

• textured visual effect

• supports small shapes

Jacquard Logo

Knitted directly into the garment.

Best for:

• high-fashion designers

• luxury knitwear

• crewnecks with patterns

• intarsia logo artworks

Pros:

• premium appearance

• cannot peel off

• part of the fabric structure

Intarsia Logo

For large, detailed artwork.

Best for:

• fashion knitwear

• graphic sweaters

• seasonal collections

Pros:

• crisp and vibrant shapes

• multi-color control

• artistic flexibility

Silicone or Rubber Patch

A modern, streetwear-inspired branding option.

Ideal For:

• designer hoodies

• athleisure knits

• oversized sweaters

• accessories

Applications include shoulder patches, arm labels, or chest brand marks.

Metal Logo Plates

Premium branding for luxury knitwear.

Best for:

• women’s cardigans

• luxury co-ords

• premium dresses

Leather Patch

A durable branding option for:

• workwear

• outdoor knitwear

• rustic vintage styles

Custom Packaging Solutions

Packaging is an important part of brand presentation and logistics.

Polybag Packaging

Standard retail solution.

Features:

• custom size

• printed branding

• recycle-friendly versions

• biodegradable options

Required for export compliance.

Recycled Polybag

For brands with eco requirements.

Material Options:

• rLDPE (recycled low-density polyethylene)

• biodegradable corn-based materials

Custom Cardboard Boxes

Used for:

• premium retail

• gifting

• designer collections

Customization:

• embossing

• gold foil printing

• matte lamination

• textured surfaces

Vacuum Packaging (For Bulk Shipments)

Reduces volume for transportation.
Popular for sweaters with high loft.

Tissue Paper, Stickers & Inserts

Enhance premium unboxing.
Common for e-commerce and luxury brands.

Custom Hangtags & Printed Branding Materials

Hangtags communicate storytelling and brand value.

Materials Available

• art paper

• kraft paper

• cotton paper

• recycled paper

• PET transparent tags

Print Options

• gold foil

• UV spot coating

• matte/soft-touch surface

• debossing/embossing

Functional Hangtags

• QR serial tracking

• care instruction cards

• sustainability certification tags

Barcodes, SKU Systems & Retail Requirements

Factories help brands set up:

• barcodes (UPC/EAN)

• SKU generation system

• size stickers

• retail carton labelling

• security tag compatibility

This is essential for:

• department stores

• chain retailers

• franchise boutiques

• warehouses

Sustainability in Branding & Packaging

Brands increasingly request sustainable components.

Eco Options

• recycled woven labels

• plant-based biodegradable packaging

• FSC-certified hangtags

• soy-based inks

• recyclable shipping cartons

• compostable polybags

Advantages

• stronger sustainability claims

• higher conversion for eco-conscious customers

• compliance with EU/UK packaging regulations

Branding Development Workflow (OEM/ODM Process)

Professional factories handle branding with the same precision as product development.

Step 1 — Brand Identity Brief

Brand sends:

• logo files

• color guidelines

• packaging requirements

• reference samples

Step 2 — Material Proposal

Factory provides:

• label types

• hangtag paper options

• packaging concepts

• cost breakdown

Step 3 — Digital Mockups

Preview of logo placement and packaging.

Step 4 — Physical Samples

• labels

• hangtags

• box samples

• printed packaging prototypes

Step 5 — Brand Approval

Modified until brand confirms.

Step 6 — Mass Production

Synchronized with sweater production timeline.

Step 7 — Integration in Assembly

Labels added during:

• linking

• final stitching

• finishing

• packing

Step 8 — Final QC

• label alignment

• packaging accuracy

• barcode legibility

Corporate Uniform & School Uniform Branding Solutions

Factories often produce knitwear for institutions requiring consistent branding.

Corporate Knitwear Branding

Includes:

• embroidered logos

• jacquard identity trims

• color-matched plackets

• office-appropriate packaging

School Uniform Branding

Includes:

• crest embroidery

• durable acrylic yarn

• reinforced seams

• colorfastness for repeated washing

• label compliance for children’s wear

High-Volume E-Commerce Branding Support

DTC brands require:

• individual SKU barcodes

• premium unboxing experience

• fast-scan warehouse labeling

• consistent packaging

• influencer-ready presentation

Factories often create:

• influencer merch knitwear

• limited edition drops

• designer collaboration packs

• seasonal gift bundles

Custom Branding for Knitwear Accessories

Factories extend labeling & packaging to:

• beanies

• scarves

• gloves

• shawls

• balaclavas

• socks

• knitwear gift sets

Branding options:

• leather patches

• woven badges

• metal tags

• rubber labels

• printed wraps

• gift boxes

Common Branding Mistakes Factories Help Prevent

Size Label Inconsistency

Cause: mixing suppliers
Solution: standardized vendor list

Poor Color Matching

Cause: CMYK vs Pantone mismatch
Solution: Pantone TCX consistency

Incorrect Label Placement

Cause: unclear tech pack
Solution: factory placement template

Fragile Packaging

Cause: low-quality boxes
Solution: reinforced cardboard

Barcode Errors

Cause: manual input
Solution: automated SKU generator

Cost Structure for Branding & Packaging

Labels

• $0.03–$0.10 per woven label

• $0.05–$0.15 for heat-transfer

Hangtags

• $0.03–$0.25 depending on finish

Packaging

• polybag: $0.03–$0.08

• recycled polybag: $0.05–$0.15

• gift box: $0.25–$1.20

• premium box: $1.50–$3.00

Logo Application

• embroidery: $0.20–$0.80

• jacquard: cost embedded in knitting

• metal badge: $0.30–$1.50

Factories tailor cost based on branding complexity and order quantity.