Acne Studios began in Stockholm, Sweden, which answers the common question: where is Acne Studios from? The brand became famous for blending art, fashion, and culture in unique ways. The founders brought together many talents to make Acne Studios stand out. When Acne Paper magazine relaunched, it sold out in just two days, proving high public interest. Acne Studios now has stores in Milan, New York, Tokyo, Paris, and London. Because it is recognized globally, many people ask, “where is Acne Studios from?” In 2024, Acne Studios earned over USD 315 million, showing its strong presence in the fashion world.
Key Takeaways
Acne Studios began in Stockholm, Sweden. It became well-known for mixing art and fashion.
The founders are Jonny Johansson and Thomas Persson. They focused on simple Scandinavian style and working together with others.
Acne Studios became famous around the world by showing clothes at Paris Fashion Week.
They also made popular things like the Rainbow Beanie. The brand cares about good quality and special designs.
This is why their items cost more and are seen as fancy but still easy to get.
Acne Studios still affects young people with its new styles and love for creativity.
Origins and Founders
The Acne Studio Founder
Jonny Johansson started Acne Studios in 1997. He was a designer and also the creative director. Johansson wanted to make fashion look different. He liked simple shapes and clean lines. This style is called scandinavian minimalism. Thomas Persson helped a lot too. He was the first Editor-in-Chief and creative director of Acne Paper. Both Johansson and Persson worked together. They made the brand’s creative vision strong.
Founder | Role |
|---|---|
Jonny Johansson | |
Thomas Persson | Original Editor-in-Chief and Creative Director of Acne Paper |
Johansson and Persson brought new ideas to Acne Studios. They cared about art, design, and culture. Their work made Acne Studios famous for its special style.
Where Is Acne Studios From
Many people ask, “where is acne studios from?” Acne Studios started in Stockholm, Sweden. Stockholm is a city full of creative people. Johansson began the brand there. The founders wanted to show Swedish design to the world. They used scandinavian minimalism in their work. Stockholm was a good place for them to try new things.
Sweden shaped how Acne Studios looks and feels. Now, people everywhere know Acne Studios. When someone asks, “where is acne studios from,” they find out it is Swedish. The company grew from Stockholm and became famous. Creative thinking helped them succeed.
Creative Collective Beginnings
Acne Studios began as a creative group. The founders did more than just fashion. They worked on music, film, and illustration too. The group liked trying new ideas. They wanted to express themselves in many ways.
We are a group who admire each other. We wanted to try different creative things. We are artists who use many kinds of media. We wanted to mix music, movies, and drawing. We wanted to look at our times and think about the future. We wanted to share our own ideas.
The group’s early projects showed Swedish culture and creativity. They used art and design to share their thoughts. The founders believed in working together and being open-minded. This helped Acne Studios become special in fashion.
People still ask, “where is acne studios from?” The answer is Stockholm, Sweden. The city and the founders’ ideas shaped the brand’s style. Acne Studios still uses scandinavian minimalism and creative thinking in its designs.
Evolution and Design Identity
Transition to fashion
Acne Studios began as a creative group in Stockholm. The team first worked on film and graphic design. Later, they started making fashion. In 1997, Jonny Johansson made 100 pairs of raw denim jeans. These jeans became very popular. This helped Acne Studios focus more on clothing. By the early 2000s, the brand showed its clothes at Paris Fashion Week. Acne Studios became known for using good materials. They cared about making clothes in a better way. The brand changed what luxury means. They focused on being real and honest in their designs. This style mixed Scandinavian minimalism with ideas from around the world.
Signature aesthetics
Acne Studios is known for clean lines and simple shapes. The brand uses both technology and creativity. For example, Acne Studios has AI fashion archives to help make new collections. The Men’s Fall/Winter 2020 collection worked with Robbie Barrat. He is an artist who uses artificial intelligence. The design team takes AI ideas and makes them better. This brings new and surprising things to their clothes. The Spring-Summer 2025 collection lets people show their own style. It also asks people to try new fashion ideas. Patterns and uneven styles help people experiment with their looks.
Acne Studios mixes art and fashion.
The brand uses technology for new designs.
Collections have bold patterns and special shapes.
Why Is It Called Acne Studios
The name “Acne Studios” has a unique story. The brand started as part of a creative group called ACNE in Stockholm. ACNE means “Ambition to Create Novel Expressions.” This shows the brand wants to make new and original designs. The table below shows big moments in the brand’s history:
Year | Event |
|---|---|
1996 | Acne Studios was founded in Stockholm, Sweden as part of ACNE. |
1997 | Jonny Johansson created 100 pairs of raw denim jeans. |
2006 | Acne Studios became a standalone company and launched e-commerce. |
Acne Studios Rainbow Beanie
The Rainbow Beanie is one of Acne Studios’ most famous items. This beanie has bright colors and a fun design. Many people know it because of its bold look and face patch. The beanie shows how Acne Studios mixes fun with simple style. It is now a symbol of the brand’s creative spirit. Fans and celebrities wear the Rainbow Beanie to show their style.
The Rainbow Beanie stands for the brand’s belief in personal expression and creativity. It adds color and personality to any outfit.
Milestones and Global Expansion
Denim breakthrough
Acne Studios became well-known because of its denim line. The brand started by making 100 pairs of raw denim jeans in Stockholm. These jeans got popular very fast. Denim helped Acne Studios become famous and grow quickly. Many people wanted the jeans because they looked different from other brands. The company also sold denim and knitwear to keep sales strong. Even when times were hard, like during the pandemic, Acne Studios still sold a lot. The brand changed how it sold clothes by selling straight to customers. This helped Acne Studios set prices and make more money.
Acne Studios started with a denim line that was important for early success.
The brand went from just denim to a lifestyle brand, showing it could change.
Denim and knitwear stayed popular and helped people trust the brand.
Sales stayed strong during the pandemic, showing the brand was strong.
Selling directly to customers helped the brand make more money and control prices.
Standalone company in 2006
Acne Studios had money problems when it was new. Mikael Schiller and Jonny Johansson had to make a big choice. They talked to everyone the brand owed money to and said they would pay back 30% of what they owed. If people did not agree, they would have to close the company. This risky plan worked out. Schiller and Johansson got enough money to buy out their first partners. Acne Studios became its own company in 2006. The founders got full control and could decide what happened next.
Schiller and Johansson acted fast when the company had money trouble. They made deals with people they owed and stopped the company from closing. This let them buy out partners and run Acne Studios by themselves.
Global fashion brand status
Acne Studios became a global fashion brand by reaching big goals. The brand showed its clothes at Paris Fashion Week in 2006 and became a regular there. Acne Studios made the ‘Pistol’ boots in 2010, and these boots became very popular. The brand also made the ‘Nash Face’ patch in 2013, which showed its special style. Acne Studios got B Corp certification after two years of checking. This means the brand cares about being good for people and the planet. Acne Studios changed what luxury means by focusing on doing the right thing.
Made ‘Pistol’ boots in 2010
Created ‘Nash Face’ patch in 2013
Got B Corp certification, showing they care about the planet
The ‘Pistol’ boots mixed style and comfort and became famous
Acne Studios now sells cool Swedish clothes in stores all over the world. The brand is on the Paris fashion calendar and is known as a top Swedish brand.
Acne studios size chart
Acne Studios has a size chart to help people pick the right size. The chart shows sizes for tops, bottoms, and shoes. Clothes come in sizes from XXS to XL, and shoes go from 35 to 46. The brand uses European sizes, so people should check the chart before buying. The table below shows some sizes from the Acne Studios size chart:
Size | Chest (cm) | Waist (cm) | Hips (cm) |
|---|---|---|---|
XXS | 80 | 62 | 86 |
XS | 84 | 66 | 90 |
S | 88 | 70 | 94 |
M | 92 | 74 | 98 |
L | 96 | 78 | 102 |
XL | 100 | 82 | 106 |
Tip: Always look at the Acne Studios size chart before you buy so your clothes fit right.
Acne studios kappa
Acne Studios teamed up with Kappa to make a special collection. This project mixed high fashion with old-school sportswear. The designers used ideas from old football uniforms to make new clothes. The collection showed Acne Studios likes to be creative and remember the past. Fans liked the mix of sporty and stylish looks.
The team-up mixed high fashion with old sportswear.
Designers got ideas from retro football uniforms.
The collection showed Acne Studios’ creative design style.
The Acne Studios Kappa collection helped the brand find new fans who like both fashion and sportswear.
Cultural Impact and Brand Value
Influence on youth culture
Acne Studios has changed youth culture in Sweden and other places. The brand uses minimalism with bold details like uneven cuts and big shapes. Young people like these styles because they show who they are. Acne Studios makes collections that match what is popular now. This brings in young people who want real and creative fashion. The Spring/Summer 2018 collection had designs from Swedish folklore. It showed pictures of animals from Sweden. These ideas connect with young buyers who like stories in their clothes. Acne Studios keeps changing but always focuses on art and freedom.
Why is acne studios so expensive
Yasmin Sewell, a buying consultant, said, “Acne has replaced Helmut Lang in its directional simplicity and cleanness. It is leading the market in accessible luxury, and I can think of no more exciting brand in the world at the moment.”
There are many reasons why Acne Studios costs a lot:
Special design and good materials make the brand different.
Acne Studios calls itself a “democratized luxury” fashion house.
The brand gives great quality and a strong look for a higher price.
Brands like acne studios
Some brands have styles or markets like Acne Studios. These brands include:
Hugo Boss
Moschino
Tom Ford
Lanvin
Gina Tricot
Jascha
Yves Saint Laurent
Helmut Lang
House Emanuel Ungaro
CHANEL
Valentino
J.PRESS
Acne Studios is different because it uses simple and useful designs inspired by art and youth. The brand has more products than some other brands. It is known as a leader in luxury fashion.
Celebrity supporters
Famous people help Acne Studios get noticed. Charli XCX wears Acne Studios when she records music and goes on tour. Kylie Jenner’s support gave the brand a media value of $9.4 million. Her work with Acne Studios interests Gen Z and changes modern fashion. The campaign with Jenner brought in younger fans and made the brand more popular.
Acne Studios began in Sweden. Now, it is famous worldwide. The brand is known for modern design and smart marketing. It mixes art and business well.
Every collection has both style and function.
The pink shopping bag helps people spot the brand.
Jonny Johansson’s ideas bring in many customers.
Einar says selling in more places and having a clear brand will help Acne Studios get bigger.
Fashion experts like Acne Studios for its good quality and unique designs. The brand shows new companies how to mix creative ideas with business needs.
FAQ
What does “Acne” stand for in Acne Studios?
“Acne” stands for “Ambition to Create Novel Expressions.” The founders picked this name to show they want to make new and creative designs.
Where can someone buy Acne Studios products?
People can buy Acne Studios in their own stores. You can also shop online at acnestudios.com. Some fashion shops around the world sell Acne Studios too.
Does Acne Studios make clothes for men and women?
Acne Studios makes clothes for men, women, and kids. The brand sells accessories, shoes, and special collections as well.
How should someone care for Acne Studios denim?
Turn denim inside out before washing.
Use cold water to wash jeans.
Do not use bleach.
Hang jeans to dry so they keep their shape and color.
